I offer independent, analytical consulting services. Whether you need to brainstorm business ideas, seek marketing guidance, or require a short-term team leader, I'm here to help. My expertise spans FMCG, Direct to Consumer strategies, both online and offline, as well as Shopper Marketing.
01_____ sparing
I partner flexibly and collaboratively.
I am committed to supporting my clients in developing and refining their business ideas, plans, business cases, and growth initiatives. Whether you need to brainstorm new concepts or refine existing plans, I am here to help you achieve your business objectives.
02_____ marketing
I engage dynamically and insightfully.
I want to assist clients in elevating their market presence through expert marketing advice and consulting. I specialize in brand-complaint and consequent communication, guiding the tactical to operational execution. Whether you’re looking to develop new marketing initiatives or fine-tune your existing efforts, I am here to help you effectively connect with your audience and achieve your sales goals.
03_____ leading
I lead decisively and effectively.
I offer interim management, stepping in as an external resource to take over teams or projects on a short-term basis. My goal is to provide seamless leadership and ensure continuity, driving projects forward and maintaining team performance. Whether you need urgent management support or specialized expertise for a critical initiative, I am here to deliver results and help your organization achieve its objectives efficiently.
My key field of expertise is direct to consumer sales in the offline world, particularly cafes, bakeries and patisseries.
I have extensive experience in this area from reporting to instore advertising. I understand how important it is for businesses to create a compelling customer journey that will drive sales and build loyalty with their customers. My knowledge covers everything from creating effective store layouts through strategic marketing campaigns, promotions and merchandising plans; all tailored specifically for each individual business's needs.
As an expert in direct to consumer sales, I have extensive experience in technical management of Adobe and SAP commerce platforms, shop layout design and management, as well as Conversion Rate Optimization. My expertise lies in understanding the needs of customers when shopping online and delivering a tailored experience that maximizes conversion rates. With my knowledge of both Adobe and SAP Commerce systems combined with my ability to optimize customer experiences for maximum conversions, I am confident that I can help your business achieve increased success through online sales channels.
As a shopper marketing specialist, I have extensive expertise in shopper mission and behavior analysis, purchase decision trees, brand and customer analysis, point of sale tools and promotional activities. My experience includes developing strategies to drive sales growth through insights into shopper missions; analyzing consumer buying patterns; identifying target segments for specific brands or products; creating effective point of sale materials that capture shoppers’ attention at the shelf edge; designing promotions that incentivize customers to buy more frequently or in larger quantities.