What I offer
I offer independent, analytical consulting services. Whether you need to brainstorm business ideas, seek marketing guidance, or require a short-term team leader, I'm here to help. My expertise spans FMCG, Direct to Consumer strategies, both online and offline, as well as Shopper Marketing.
01_____ sparing
I partner flexibly and collaboratively.
I am committed to supporting my clients in developing and refining their business ideas, plans, business cases, and growth initiatives. Whether you need to brainstorm new concepts or refine existing plans, I am here to help you achieve your business objectives.
02_____ marketing
I engage dynamically and insightfully.
I want to assist clients in elevating their market presence through expert marketing advice and consulting. I specialize in brand-complaint and consequent communication, guiding the tactical to operational execution. Whether you’re looking to develop new marketing initiatives or fine-tune your existing efforts, I am here to help you effectively connect with your audience and achieve your sales goals.
03_____ leading
I lead decisively and effectively.
I offer interim management, stepping in as an external resource to take over teams or projects on a short-term basis. My goal is to provide seamless leadership and ensure continuity, driving projects forward and maintaining team performance. Whether you need urgent management support or specialized expertise for a critical initiative, I am here to deliver results and help your organization achieve its objectives efficiently.
Key Areas of Expertise
Offline D2C, Cafes, Shops
My key field of expertise is direct to consumer sales in the offline world, particularly cafes, bakeries and patisseries.
I have extensive experience in this area from reporting to instore advertising. I understand how important it is for businesses to create a compelling customer journey that will drive sales and build loyalty with their customers. My knowledge covers everything from creating effective store layouts through strategic marketing campaigns, promotions and merchandising plans; all tailored specifically for each individual business's needs.
Online D2C, Webshops, eCommerce
As an expert in direct to consumer sales, I have extensive experience in technical management of Adobe and SAP commerce platforms, shop layout design and management, as well as Conversion Rate Optimization. My expertise lies in understanding the needs of customers when shopping online and delivering a tailored experience that maximizes conversion rates. With my knowledge of both Adobe and SAP Commerce systems combined with my ability to optimize customer experiences for maximum conversions, I am confident that I can help your business achieve increased success through online sales channels.
Point of Sales, Shopper Marketing
As a shopper marketing specialist, I have extensive expertise in shopper mission and behavior analysis, purchase decision trees, brand and customer analysis, point of sale tools and promotional activities. My experience includes developing strategies to drive sales growth through insights into shopper missions; analyzing consumer buying patterns; identifying target segments for specific brands or products; creating effective point of sale materials that capture shoppers’ attention at the shelf edge; designing promotions that incentivize customers to buy more frequently or in larger quantities.
Coffee. A special love of mine.
With more than 7 years of experience in the coffee industry, I have developed an expertise that is of core relevance to my customers.
My ability to create, develop, brand and sell coffee has enabled me to build strong relationships with my customers and provide them with a unique product they can trust. I am proud of my accomplishments in this field and strive to continue providing quality products for every customer's needs.
✔︎ deep product knowledge
✔︎ FMCG product know how
✔︎ D2C and B2B sales channel expertise
Farm to Cup
I explored coffee production from farm to cup. I visited cultivation areas and learned about the plant and raw coffee, giving me a better understanding of how specialty coffees are sourced, processed, and roasted for optimal enjoyment.
Point-of-Sale Marketing
I have many years of experience in point-of-sale marketing for coffee, including creating campaigns to engage customers, tracking sales data to identify trends and opportunities, and working with vendors to create attractive displays within budget.
Coffee Preparation
I am a coffee professional and have worked with the SCA to increase my knowledge. I have also created a training network of certified baristas in Central Europe to share my expertise and passion for coffee-making. This network provides ongoing support and guidance on specialty coffee preparation, enabling others to enjoy its unique flavors and aromas.
_____ customer satisfaction
My customers speak for themselves. And I am proud of it!
Become one of my satisfied customers today and experience the level of service I provide. I am committed to providing a high-quality customer experience, in a friendly and knowledgeable manner that will ensure you get the best value for your money. My customers have been delighted with my services, so don't miss out on this great opportunity!